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Network Marketing: Does It Really Work?
By Glenn Antoine
The answer to this question is an emphatic: YES!
Now that we have that out of the way, let’s take a look at the reasons why there are so many people that have questions about the validity of the network business model.
All too often what happens to many people is that they are attracted to MLM by false or exaggerated and then they quit after a few months thinking that all network opportunities are pyramid schemes.
Then we have an entirely different group of people that hear the term network or MLM and they look for the nearest exit. This is often the result of family members and friends that have bombarded wanting them to join their GREAT business opportunity. Deserved or not we have all heard the horror stories of people that now shudder at the mention of network because at some point in life a friend or family member tried to get them to join Amway.
Even with the bad press and network being called an pyramid scheme by many, there are countless people with the right mindset and desires that have been able to build and maintain multi-million dollar network businesses.
Why such a drastic contrast between the people that automatically assume that you are involved in some type of pyramid scheme and those that have amassed great wealth through honest, ethical work in building an MLM business?
A couple of the most important key points is that you must be determined to succeed and you must be willing to invest your time, energy and yes some money in yourself. Chances are you do NOT have the skills required to get you to the point of success that you desire. Persistence and a desire for personal development is the path to achieving those skills.
From the start you must understand that not all people are going to want your products, services and/or your business opportunity. In some cases they will be totally sold on your products and would not give them up for a small fortune, but have NO desire to start and/or build a business. However, if they have no desire and/or interest in your products there is zero chance of them succeeding with your business opportunity.
Know from the very start that you are it is all about the number of prospects that you can put your products and business opportunity in front of on a daily/weekly basis. Identify your target market, understand who is buying your products, why they are buying your products and then use that information to market to those most likely to be interested.
When building your own MLM downline, don’t waste time on people who sign up but have no motivation or drive to succeed. Focus your attention on the people in your downline who are willing and ready to work on building their business NOW. I use a number of resources to keep my entire downline informed on the latest information, but I will only focus time on those that are ready to build their business.
As
part of your initial process of sponsoring new business builders into your organization you should determine the level commitment, their goals, and frankly how fast they plan to build. For many that will mean a huge commitment to build as fast as possible, others will be building on slow steady pace that is comfortable for them and there will be a group that will build from time to time. If you understand where they are at the start it is very easy to set realistic expectations that will keep people from becoming disappointed in their progress.
Remember, you are in business. When you receive referrals or new leads, follow up with them. While the majority of people will not buy something the first time they see it you will encounter impulse buyers that will purchase the first time around. More often than not they will need to be contacted a few times before they decide whether or not it is what they want. Have a process in place to keep these people informed and in your sales funnel.
Make sure you are keeping up with the times. You need to know what methods work and which ones don’t. While there was a point in time that you would build your business through in person meetings, telephone calls and through people that you meet through your normal daily routine, there are many other choices available to you today. Research current methods like social media, blogging, pay per click, article marketing, auto-responders and use them.
Leverage the Internet trends. Blogging has taken on a life of its own so why not take advantage of it? Blogging will help get your name and business seen by prospects that would have never otherwise crossed your path. With a properly setup blog, each time you post you are creating new content, creating the possibility for new traffic to your website, enhancing your Web presence.
Start participating in discussion forums. Find forums that relate to your business. Offer advice, answer questions and post articles. This will help you to be seen as an expert in your field and as someone who is willing to help. Create a signature that includes your website address, which gives others a way to check out your website.
As I mentioned above, people that don’t like your product stand very little chance of succeeding with your MLM business. Like your product! How can you successfully sell a product or business if you yourself don’t like it? It is almost impossible! With so many network opportunities available there is no reason you have to be stuck trying to sell products you don’t like and don’t use. Find something that you like, can get passionate about and more importantly that you believe in.
So next time you are wondering: Does network work? You will know the answer is yes. Be persistent, have the drive and desire to succeed and use the right techniques, and you may find yourself exactly where you want to be.
You are Destined for Success!
A professional internet marketer, trainer and mentor in the network marketing (MLM) industry. I focus on helping Network Marketer's achieve their Goals and more importantly their Dreams.To learn more about me visit:
www.persistencemarketing.net
or
www.mlmbizmadeeasy.com
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