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Mobile Marketing: Assessing Your Marketing Tools
By Dave Geipel
If you simply focus upon using the same old techniques, how can you make any changes to improve your marketing? To look at overall trends, the cell phone has changed how many people interact with others and live their lives. This article will go through some of the important changes within people’s lives as result of the explosion of the cell phone along with how this trend bears weight on you running your business.

To start with, at least fifteen percent of people in a 2006 survey on cell phones used their cell phones for business and said that they could not do their jobs or it would be hard to do their jobs if not for a cell phone. Texting has replaced talking on the phone as the preferred method of communication for many people. The number of people who have smart phones or PDAs has increased dramatically as well.


These few facts just presented can have potential impacts on your business. Think about what plumbers or home improvement contractors would do without their cell phone. The productivity of these businesses would erode very quickly and adjustments during the day could not be made as readily. Mobile companies can work with you to create a platform on which you can create real-time communications with your employees. This can keep everyone in contact and offers a more organized way to manage business communications as well. This can increase productivity at your company.

Let’s switch gears to customer audiences

now. Think through the facts about texting and the increase of smart phones. People use their cell phones and many do not have landlines. The same survey previously mentioned discovered that many people found their phones more important than the television. To reach the young adult audience, it is necessary to focus on mobile marketing. This is going to be the most cost-effective way to reach this audience. This audience consumes media in a different way and you have to put your message where they are going to be able to see it.

There are companies with mobile expertise that you can work with. Remember that it may cost money to do this but think about the opportunity cost of your time if you have to learn about this field. The quality will not be as high if you are conducting a campaign since you do not have mobile expertise. A do-it-yourself campaign may be disappointing and lead to a negative perception of your business. You have to focus on those activities which can produce the highest revenues and outsource those that cannot have as strong of an impact on the operations of the business.

Mobile is a new arena. The facts cannot be disputed that it is an important arena to enter. Using a company already involved in the area can only increase your success rate when starting new campaigns. is about changing your strategy to fit your audience to increase your response rates and subsequent revenues.
If you would like to learn more about mobile marketing visit www.qwasi.com.