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Know All About Global Marketing By zafi
Global is nothing more to do at the national and international levels, including the understanding of the similarities, differences and take advantage of opportunities to achieve the goal. Focuses on global is as important as focusing on marketing, if a company plans to increase sales.
The domestic market is saturated in most categories of goods and services in all industrialized countries, and thus began to deal with other countries to increase their sales. Usually in such cases, the products are too expensive to buy customers are exported to other countries.
When a company within a county that is in competition with other national and international companies that are part of the market. The measures taken by professionals are based on the tastes of a specific audience. The product can not meet the tastes of the customers to a higher level. The second tier of companies that hamper global growth of these enterprises. They became invisible at the international level, because they can not cope with increased competition and May not be aware of potential competitors. Product development based on the need of the local population. These firms are ethnocentric and are only concerned with their performance in the domestic market.
Business planning in the world to start the export to a foreign customer, first. Advantages wouldnt be satisfied at the beginning. The department of export may be made at headquarters that deals with all laws. There can be no possibility of becoming exporters of high school so that the export management company in the image, which will address the problem of language, time difference, the paperwork and clients. If the management of exports without help, the export department can open an office abroad. This office works in collaboration with the regional headquarters. However, the respective offices of the coast, to marketing, because they have better knowledge about the functioning of the market they are in.
Multinational means in many countries. is based on the requirements of each country and the benefits
are rewarding. Each region must be studied on the basis of the development, production and marketing. These markets are known as the Central Region. Global to the whole world. The whole world is summarized as a single market and products are marketed to meet the needs of all regional markets. Operators worldwide to make decisions on marketing. This type of market is known as the geocentric.
The automotive industry is one of the world market experienced a boom in sales during the last fifty years. Only local companies as previous Ford and General Motors to produce vehicles that are used in the United States, but competitors such as Toyota and Honda are in the same market and have a local company. Another key factor in the commercialization of the Internet, which offers e-commerce. Firms go online and global. This has encouraged the company's sales and the figures are increasing because more and more Internet users. The geographical location of customers is no longer an obstacle. Global and management of electronic commerce is growing rapidly.
Product, price, placement and promotion are the elements of global marketing. The product created must be such that can be sold anywhere, using the same method. Should be considered as the main elements of all markets. However, the language in which the product bears the name can be changed, so that the contents remain the same in May. The price is never constant. Should be decided after considering the market and currency. The variables that affect prices are the result of where it occurs, the cost of ingredients, the cost of transport, employment, etc.
Positioning is how the product is distributed and how it reaches the target. As in the third world, there is a lack of open spaces, so they can be placed or sold in stores. After the product is developed and distributed, should be encouraged just called advertising, promotion is one of the main stages of the and consumption of most of this budget. If possible send the same message throughout the world in an important and profitable, what to implement, but the challenge is great.
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