|
Below, you'll find extensive information on leading
marketing plan articles and products to help you on your way
to success.
A Marketing Plan For Restaurant Effectiveness
By Jose L Riesco
A plan for restaurant effectiveness is key for attracting new customers to your restaurant and for retaining repeat customers. A solid plan features various components to capture a broad range of people. It should also be measurable so results can be tracked.
Once a restaurant is open and doing well, a plan for restaurant fluidity ensures a healthy profit. A plan should be a combination of things, like direct mail, promotions, community activities, and targeted and traceable advertising. Themed dinners, specials, and other in-house promotions are also successful and inexpensive activities.
A plan for restaurant business means enticing repeat customers. Consider efforts that make customers feel special, such as honoring them on their birthday or anniversary with a special promotion. Not only does this encourage repeat business, but a larger party of diners who will be part of the celebration. This means more people will experience your restaurant, thus creating more referrals.
When developing a plan for restaurant success, look at your overall business. It's important to know the environment in which you are doing business. You should be able to identify your market, compare your competition, define your customer base, explore other customer based opportunities, implement focused efforts for new and repeat business, identify your competitive edge, determine menu price points, and implement up-sell strategies.
A plan for restaurant lifecycles should address busy and slow months. Establish a budget in proportion to your sales. A good range is 3% to 6% of sales. Your plan can be a combination of direct mail, promotions, community activities, and radio, television and
print advertising. In-house promotions are also effective, such as themed dinners or early bird specials. Network with your local media people and make sure that they talk about your restaurant in the press. Think creatively and consider every opportunity a way to market your restaurant.
A plan for restaurant development should explore efforts that better connect you with the customer so they feel part of your family and want to support your business. A plan for restaurant development can include targeted mailings, coupons, customer loyalty cards, an e-newsletter, a website and gift certificates. An inexpensive plan is an email campaign where you collect customer's emails in the restaurant or through your website and email them regularly about events, specials, holiday happenings and incentives for dining with you at certain times.
A plan for restaurant continuity means involving the entire staff because they have direct contact with diners. A trained staff is the best strategy because they set the tone for a customer's experience and whether they will return and refer your restaurant to others. Enhancing customer expectations through the dining experience is an inexpensive effort and will ensure a customer's future return and referrals to others.
A plan for restaurant effectiveness involves building a strong foundation that includes all areas that could influence business. Among them are changes in the restaurant industry, your market area, your competition, your customers and any other influences. efforts should also be measurable so you can analyze their value. Whether your plan is established internally or by a consultant, it needs to be an integral part of the daily operations of a restaurant.
Jose L Riesco is a restaurant marketing and consulting expert. You can get 20 Short Videos With the Top 20 Questions Restaurant Owners and Managers Ask About Restaurant Marketing, plus a 36 Pages Restaurant Marketing Strategies Book Summary AND a Subscription to his Monthly Newsletter ABSOLUTELY FREE. Just visit his website: www.myrestaurantmarketing.com
|
