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The Concept Of Marketing Notepads
By Kate Manheaven
Notepad printing can hardly be called marketing. Notepads are much more of a functional material rather than a promotional one to ever be considered a tool for marketing. However, the concept of notepads is not new, and many companies are using notepads as a prime tool for print marketing. In this article will teach you about print and how notepads, which is a truly functional print material, can be turned into something that is more promotional.
What is print marketing?
Print is basically the use of printed materials to further your goals. The printed materials are usually in the form of brochures, postcards and catalogs. Other alternatives are folded business cards, greeting cards and of course the mail in letter with envelope. All of these things are easily distributable and most can be sent through the postal service.
Now, that you know about the tools, the goals on the other hand is basically about exposure and sales. Print materials usually try to convince readers to avail of a company’s product or service. This is done through the use of messages and images. Besides that of course, it also about exposure and awareness about the company. By spreading out your company’s name using print materials you can make yourself known to the general market, and you can build a reputation from that, even a brand name if you want.
How notepads fit in?
So how do you think notepads fit in? Well notepads are hardly the best tool for marketing, but they have a unique niche in the whole framework. Unlike other materials which are increasingly marked as junk mail (or using net lingo as “spam”) notepads are actually very useful for the people receiving them. Notepads can be used as a writing medium either for reminders, memorandums, or even a fully fledged letter.
Because of this, notepads are not considered as junk mail, or even junk gifts unlike other print materials. So even though
it is not the most effective in marketing, it will get past people’s usual junk mail sensors and it gets kept into people’s homes and offices. This now enables the color notepad’s skills. With people keeping them as useful writing mediums, people will be constantly exposed to the notepads message every time they write a note or letter. When the opportune moment strikes, they might realize that the notepad is advertising a service or product that they might probably want to buy or a company that they might want to do business with. Regardless though of the reader’s or writer’s motivation, that moment of recognition is where the notepad can succeed where other print materials fail. So that is how notepad printing can fit in on the process.
Printing custom notepads:
If you want this kind of print material as a supplement to your other printouts, then you are in luck. Printing custom notepads is very easy to do, and more likely your own printing company may already offer notepad printing. Simply ask your printing service if they can print notepads for you, or you can also search for an online notepad printing service to help you out. Whatever the case, it should be very easy to design a notepad with simple information about you and your company along with your contact information. Once sent to the printing company you should have no worries in getting them. Afterwards you can give the notepads as souvenirs, gifts and of course you can even send it to people via package mail and have them use it at home where the notepad will work its magic.
All in all, a notepad is a different but still potent aspect of a print campaign. It has strengths that correctly compliment other materials out there. It is a good way to cover the market area where you are lacking performance in when it comes to postal capable marketing. So don’t forget to consider notepad printing as a part of your print campaign the next time your budget comes around.
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