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Modern Marketing Strategies
By Groshan Fabiola
Modern technology enables new, exciting and highly cost effective strategies. Targeted email and SMS have until now been the preserve of large, wealthy organizations but over the last few years competitive pricing and increased accessibility has meant even small business owners can now join this revolution and take full advantage of this technology through online providers. Such software and portals allow you to create, deliver and track campaigns with the investment of less than a monthly mobile phone bill.
Targeted email is ideal for enhancing the image of your business, increasing the effectiveness of your campaigns and building strong, accurate mailing lists.
Targeted email also enables you, for the first time, to send emails to customers based on their buying habits. Gone are the days of mass messages to all and sundry, you can now deliver messages to those people who are likely to respond to them and you can do this simply and at a fraction of the cost of conventional methods. ROI’s are significantly greater than conventional methods.
Targeted email is ideal for newsletters, new product introductions, sales promotions and listings that change on a regular basis. Organisations such as restaurants, hotels, hospitals, travel agents, venues, event organizers, to name but a few, can all benefit from such technology.
SMS is an ideal partner for targeted email and is ideal when the time frame for contact is much
shorter. SMS is perfect in situations where your offers may be time limited to a day or so, examples of which may include; special offers, appointment reminders and school absences.
Whether you are a well established company or newly formed finding highly cost effective ways of expanding your customer database is paramount. Targeted email and SMS are fast becoming the main stay for thousands of organizations the world over for such purposes. At least one in three people check their emails daily and with more and more people owning mobile phones there is an unparalleled opportunity to get your messages to those who are likely to act on them.
Creating and sending targeted emails and SMS’s couldn’t be simpler. Today’s providers take away the need for any technical knowledge, allowing you to concentrate instead on creating messages that you know your customers will respond to.
Tracking and analyzing the outcome of email and SMS campaigns is just as easy. You can see who opened your messages, when and whether any links contained within the message were clicked. This further allows you to see what your customers are interested in and further enhances your list accuracy.
Such systems are also scalable allowing you to send one or a million messages with no extra work. Together with low costs and no contracts targeted email and SMS are set to revolutionize modern day and by reading this article you have already taken the first step in embracing this new and exciting technology.
For more resources about targeted email marketing or even about sms marketing please review this page www.katoo.co.uk/
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